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My Cloud. My Rules.
Take control of your digital life with My Cloud Home. Keep everything in one place and access files anywhere -- even from the top of a mountain.
Client
Agency
Year
Western Digital
R/GA
2017
Credits
CD: Frank Dattalo, Oliver Frank, David Hsiah
AD: Rosendo Ayala
Designer: Natalie Liu
We scrubbed through Instagram and online blogs to find influencers who were both relevant and had an actual use case for our product.
Evolving from DJs to film directors and fashion icons, we finally landing on Jimmy Chin who pushed the brand into a whole new space.
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