Hi
What's up
안녕
Yooooo 👋
I'm Amanda or "So-young"
which apparently means "smiling fire flower" in Korean. It's pretty telling of my uncontrollable laughter and drive.
I love hot sauce, Hayao Miyazaki films and a GREAT use of sarcasm. I hate cilantro, slow walkers and that sound when styrofoam rubs together.
Currently in Los Angeles 🌴
And the lucky writing side of
Skills
🤓 360 degree thinking
🤳 social-first ideas
🌏 global campaign launches
✍️ copywriting & concepting
👩🏻🎨 Identity & branding
👩🏻💻 UX & product writing
Brands I've played with
📟 Samsung global, Sony global, Western Digital, Pokèmon, Sony Music
🍺 Coors Light, Coors Banquet, Courvoisier Cognac, Havana Club Rum
💅 Dove, Paco Rabanne Perfume, Merrell Shoes
Shops
Ogilvy
New York, NY
Sid Lee
Los Angeles, CA
Critical Mass
Los Angeles, CA
72andSunny
Los Angeles, CA
R/GA
Los Angeles, CA
Johannes Leonardo
New York, NY
Grey
San Francisco, CA
Smarts
Miami Ad School
San Francisco, CA
University of California Irvine
English B.A. & Journalism B.A.
Wins
The Big Ad Gig
Finalist & winner
2017
AAF ADDY - App
Silver National / Gold Regional
2017
Young Shits
Shortlist
2016