Good vibes welcome ✨
Which Z are you?
Fun and chic like the Z Flip or bold and savvy like the Z Fold?
To help people answer this, we created a campaign personifying Samsung's two Z series phones as an iconic duo. Collaborating with Netflix's Emily In Paris, Luc and Julien convince viewers to join their side through a cheeky Parisian tug-of-war.
Client
Agency
Samsung Global
Ogilvy NY
Year
2023
Credits
CCO: Menno Kluin
ECD: Mohammed Diaa
ACD: Alice McCarthy
Senior Producer: Regan Wallace
Executive Producer: Dan Blaney
Director: Cyril Guyot
DOP: Sebastian Winterø
Editor: Lawrence Young
Music: Bang Music
Production: Hotel Particulier
Stylist: Marilyn Fitoussi
A pièce de résistance
Set apart from their typical films, this fun celebrity piece was a Samsung first.
We ideated dozens of iconic duos across Disney, Warner Bros and Netflix before landing on our Parisian pair to bring the two Z series phones to life.
We got to work directly with the show's fashion stylist and despite three timezones and languages, everything came together in an amazing shoot in the heart of Paris.
Many croissants and macarons were had. 🥐
Ze Choice
Social Videos
We also created a fun work week social video series to invite people to choose their Z via Instagram Polls.
(AND we got a dog on set!) 🐶
Monday
Tues
Wed
Thursday
BTS