Moment Ruined

We’ve all been victims of bad internet causing us to glitch in the worst way possible. What starts out as a normal call can suddenly turn into an awkward train wreck. And even though it’s your internet’s fault, you’re the one that looks bad.

But don't worry. You're not a bad person, you just need better internet.

Client

Agency

AT&T

Critical Mass

Year

2020

Credits

ECD: Frank Dattalo
Creative Director: Dimitri Kalagas
ACDs: Will Danilow & Rance Randle
Art Director: Alice McCarthy

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Ahh the days of Covid shoots

We can usually recover from bad internet mistakes but in crucial 2020 moments like a Zoom date or job interview, it can seriously ruin the moment.

This was our team's first remote production.

Thanks to technology we were able to work with our director Francois from France and safely shot everything in one house, stylizing each room to look like a different setting for all our different characters.

We also worked with an FX house and went through several iterations to get the perfect glitching effect that balances freaky with funny.