Good vibes welcome ✨
That Jinjja Love
To launch the newly rebranded and beloved Jin Ramen in the U.S., only an epic love story would do. So what's "jinjja love"?
"Jinjja" means "real" and that's what you get in every bite of Jin Ramen -- a deep, chewy, savory, authentic taste of Korea that you can't help but fall in love with.
Jin from BTS agrees. 😉
Client
Agency
Otoki Global
The Many
Year
2025
Credits
Head of Creative: Josh Paialii
CD: Mint Li
Designer: Mia Bawale
Directors: Miles & AJ (SixTwentySix)
Production: SixTwentySix
VFX: Mathematic Studio
The tastiest K-drama
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I grew up eating Korean ramen, so when I heard that my favorite ramen brand, Jin was looking to launch in the U.S. I couldn't wait to jump in.
While freelancing with The Many, I was able to share different touch points from my Korean heritage and craft a hunger-inducing story as a dreamy K-drama. Not to mention working with K-pop megastar Jin from BTS who also shares "jinjja love" for Jin.
Jin Ramen Hero
Social
We enticed fans with teaser content and leaned into playful language/trends to give Jin Ramen main character energy. ✨
OOH
We designed OOH to look like a romantic K-drama film ft. Jin with QR codes linking to the Amazon product page for purchase.
I loved seeing them in the LA Korean markets I go to !
Amazon A+ Content
And to let everyone know our K-drama was now "slurping" everywhere, we kept our cinematic theme going on Otoki's Amazon storefront, so people can catch all the ramentic feels without a Korean market.
*BTS Jin not included. 🙃
